This thesis explores unrealized synthesis potentials between graphic design and architecture. Moving beyond a graphic design that simply lives 'on' space and structure, it investigates how graphic design can be the embodiment of these two constructs. Clearly, motion plays a part in this as new media artists are already creating virtual worlds, however, this effort sought to realize how this synthesis can inhabit the physical world as part of living structures rather than just data.
The methodology invokes other significant ubiquitous models of integration. Using the metaphor of the posthuman (man’s integration with technology) it considers graphic design’s integration with architecture. The building is a body and graphic design is a software applied to it in order to achieve a more advanced iteration of itself. Hence, the Museum of Posthuman Phenomenology, where both the building and its contents (exhibition displays) are presented through new syntheses between graphic design and architecture.
Manifestation. The project resulted in a promotional piece for the museum’s opening and first exhibition titled “HY/SY/SYN: The Graphic Designer is a 21st Century Architect." HY, short for HYBRID, SY, short for SYMBIOSIS, and SYN, short for SYNTHESIS, represents each level of integration between man and machine and in parallel between architecture and graphic design.
The short film below is a summation of intitial thesis work and provides the most comprehensive look at its intent and manifestations. The accompanying images are a gallery of film stills, while supplemental project documents are also provided here.
Original abstract. Original proposal. Research documentation. Process documentation. Short film full screen.